01. Sun - and warmth! Sri Lanka is a sun-drenched tropical island with an average daytime temperature of 28°C at the coast, which is also incredibly the temperature of the surrounding Indian Ocean!
02. Wildlife. With 86 species of mammals (including elephants and leopards), more than 400 bird species (including 26 endemics), and 14 National Parks (out of 100 areas protected by the government), Sri Lanka is a wildlife enthusiast's paradise.
03. Beaches. Sri Lanka's 1600km of Indian Ocean coastline boasts beautiful palm-fringed and sandy tropical beaches ideal for relaxing, water sports, diving and snorkelling.
04. Ancient sites. Sigiriya, Polonnaruwa, Anuradhapura, Dambulla... with nine World Heritage Sites (the oldest dating back to the 3rd century BC), Sri Lanka is a culturally rich country of ancient sites, colourful festivals, and an enduring traditional way of life.
05. Hospitality. Ayubowan - "may you have the gift of a long life" - is the traditional greeting amongst the Sinhalese and is the foundation to the generous hospitality of the ever smiling Sri Lankans.
06. Food. Famed as a spice island for centuries, Sri Lanka's culinary variety of exotic flavours combined with a natural abundance of quality fish, seafood, fruit and vegetables is an Epicurean delight!
07. Scenery. Sri Lanka offers the discerning traveller a diversity of scenery and habitats seldom seen in other countries, from the island's palm-fringed tropical beaches right up to its verdant and enigmatic Hill Country.
08. Accommodation. From family-run guesthouses to exclusive walauwas(mansion villas), Sri Lanka has very special places to stay including boutique hotels, former tea planters’ bungalows and clubs, colonial-era residences, sumptuous suites and villas, and traditional cabanas and tree houses.
09. People. The ever smiling Sri Lankans are warm and generous hosts and will add another dimension to your holiday, as the island is a vibrant and colourful melting pot of cultures, traditions and religions.
10. Variety. It is difficult to imagine a more diverse country than Sri Lanka, which is why Marco Polo famously described it as "undoubtedly the finest island of its size in the world".